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What is Behavioral Data?

Last updated Nov 11, 2022 - Edit Source

Behavioral data are a result of users performing actions or events while interacting with a product and are therefore also referred to as event data or product-usage data.

# Why collect Behavioral Data?

Behavioral data serves two main purposes for teams — understanding how the product is being used or not used (user behavior) and building personalized customer experiences across various touchpoints to influence user behavior.

Find more in-depth on How to Collect Behavioral Data? A Guide for Data Engineers and Analysts.